International Conference On Research And Development (ICORAD)

The Influencing Factors to Attract Thai Generation Z to Work Effectively in an Organization

2023-12-06T16:43:39+07:00

Generation Z (Gen Z) holds a unique set of expectations, having grown up in a digital era that has shaped their perspectives and work styles. Estimates suggest that Gen Z constitutes 20% of the Thai population and is more willing to embrace job changes. Consequently, employers face turnover, recruitment, and employee retention challenges. This research investigates the influencing factors that effectively attract, recruit and retain Thai Gen Z individuals in organizational settings. The survey engaged 307 respondents, conducted online among GenZ individuals aged between 20 and 28, holding diplomas, bachelor's degrees, or higher qualifications, and employed in private companies in Bangkok, Thailand. Pearson correlation analysis revealed relationships between variables, while multiple regression analysis (MRA) was used to test hypotheses. The results highlight significant correlations between income packages, leadership culture, company culture, work-life balance, work environment and attraction, recruitment, and retention of Thai Gen Z to work in an organization. Income packages, leadership culture, company culture, work-life balance, and work environment significantly influence this demographic's attraction, recruitment, and retention. This study offers valuable insights into the mindset of Thai GenZ individuals. These recommendations for organizations aiming to attract, recruit, and retain employees in a highly competitive job market are necessary based on quantitative and qualitative research for comprehensive analysis regarding further studies.

Influencing Factors of Burnout and Intention to Leave Among Medical Personnel in Public Health Service in the Southern Region of Thailand

2023-12-06T16:38:05+07:00

In many countries, heightened personnel burnout significantly impacts the inclination to leave, affecting medical staff in diverse roles. This study delves into the southern region of Thailand, exploring factors contributing to burnout and the intention to leave public health services among medical personnel. Workload, job strain, and job satisfaction are studied as determinants. The researchers collected the data from 131 participants through an online survey, which was subsequently examined for analysis. Pearson correlation reveals the relationships among variables, after which the hypotheses are tested using multiple regression analysis. Results show significant correlations between workload, job strain, and job satisfaction, influencing burnout and intentions to leave. Workload and job strain positively influence burnout, while job satisfaction negatively impacts it. Burnout positively influences the intention to leave. The finding implies that the public medical service has to manage its workload because it is the cause of emotional and mental disturbances and exhaustion in the body. In addition, the workload is deteriorating the body and making it tired, but having good relationships with co-workers can also lead to job satisfaction.

A Review of Artificial Intelligence (AI) and ChatGPT Influencing the Digital Economy

2023-12-06T16:33:12+07:00

Artificial Intelligence (AI) and ChatGPT have impacted the economy in the digital technology era. AI and ChatGPT are already transforming healthcare, finance, manufacturing, transportation, etc. This systematic qualitative review aims to explain AI and ChatGPT, the new AI that impacts the digital economy. The content analysis results reveal that AI and ChatGPT are rapidly evolving in the digital economy. ChatGPT has created numerous opportunities in numerous fields among the trends. AI and ChatGPT can generate high-quality text, audio, and visual content in natural language. The automation of content production saves money and time for businesses and individuals. Generative AI customizes content and products based on the preferences and actions of the user. Personalization enhances consumer engagement and loyalty by providing a more personalized experience. Customers are happier, and enterprises can provide superior service. The findings from respondents' perceptions about AI and ChatGPT in the digital economy adopting questionnaires and interviews could be helpful for more comprehensive results for further studies.

Islamic Trace of the Button Community in the Qoburu Kabanti Oral Tradition

2023-12-14T00:26:39+07:00

The aim of the research is to describe the Islamic traces of the Buton Island people contained in the Kabanti Qoburu oral traditions. Literature research uses qualitative descriptive methods. The research data is written data in the form of Kabanti Qoburu lines or couplets which show traces of Islam in the Buton Island people in Kabanti Qoburu. The data source for this research is the Kabanti Qoburu text copied by La Mbalangi, translated by Safiudin, S.Pd., M.Pd. and L.M Sidik, S.Pd. Data collection techniques are documentation techniques, reading techniques, and note-taking techniques. Data analysis techniques include data reduction, data presentation techniques, verification and drawing conclusions. The results of the research and discussion concluded that twenty-eight pieces of data were found that showed traces of Islam in the people of Buton Island contained in the Kabanti Qoburu oral tradition, in the form of: (a) strengthening beliefs about the grave, (b) strengthening beliefs about what we will face when we come to the grave. the grave, (c) a warning about the consequences or consequences of breaking His commands, (d) a warning about the consequences or consequences of life in hell for breaking His commands. (e) warning about the consequences or consequences of life in hell for breaking His commandments. (f) a warning about the greatness of God's power and His creation. (g) exemplary in ending the conversation.

The Effectiveness of Training and Mentoring Programs in Improving the Competencies of Primary School Principals in Indonesia

2024-01-06T17:45:03+07:00

Principal competencies cover a wide range of skills, knowledge and leadership traits needed to effectively manage a school. Principal competencies need to be developed because effective principals play a crucial role in managing schools and improving their performance. They are not only administrative leaders but also change agents who influence policies, teaching practices and school culture. Therefore, principals need to receive appropriate training and mentoring to help them fulfill their roles more effectively. This study aims to examine the effectiveness of training and mentoring programs in improving principals' competencies. The research was conducted in 12 primary schools spread across 12 provinces in Indonesia with the respondents being school principals. The training and mentoring program in this study is an activity to improve the leadership of school principals by providing training materials and guidance on the obstacles faced by participants in implementing the program. Each training is designed to be practiced in the form of assignments. Furthermore, the monitoring program is an activity to improve teacher leadership by providing classical mentoring material (60 minutes), followed by group mentoring (60 minutes). This program ran for 18 times with an intensity of once a week. Meanwhile, the coaching program was conducted for 6 months during the program implementation. The results showed that the training and mentoring program provided was very effective in developing the potential of elementary school principals and shaping and developing student character.

Application of the Genre Pedagogical Approach in Write Articles Learning

2023-12-16T23:17:33+07:00

The problem faced in learning to write is that students find it difficult to develop ideas and tend to repeat what has been written. Based on that reason, it is necessary to apply a learning approach that can stimulate students to express ideas and process them into articles. The approach chosen as a solution to the problem is the genre pedagogy approach. This approach is implemented in writing lessons. Writing articles is one of the skills that students must master in the Writing Skills lecture in Semester III. The purpose of this study is to describe the application of genre pedagogical approaches in learning to write articles for students of the Indonesian Language and Literature Education Study Program, FKIP, Pakuan University. The method used in this study is quasi-experimental. In the early stages of the study, researchers prates experimental classes and control classes. In the second stage of the study, researchers gave treatment to experimental classes and control classes. In the experimental class, researchers provide treatment using a genre pedagogy approach. In the control class, researchers provided treatment using a scientific approach. Based on the results of the study, it shows that the genre pedagogy approach is effective in learning to write articles. Research shows a significant improvement in students' article writing skills. The context-building stage provides a solid foundation of understanding, while the model-analyzing stage helps them see the application of concepts in real context. The guided construction stage provides practical experience and direct feedback, while the self-constructing stage stimulates creativity and self-discovery.

Perspectives of Fkip Students of Asahan University Regarding the Ability of Tpack Lecturers

2023-12-17T11:42:05+07:00

This study aims to illustrate the perspective of students of the Faculty of Teacher Training and Education (FKIP) Universitas Asahan regarding the ability of Technological Pedagogical Content Knowledge (TPACK) lecturers using survey methods. The survey was conducted to collect data from several student respondents, focusing on their assessment of lecturers' TPACK skill levels in a teaching context. The survey method allows efficient and representative data collection from FKIP students. This study uses survey instruments to measure student perceptions of the quality of technology integration, pedagogy, and content in learning. Data analysis involves descriptive statistics to identify common patterns in student responses. The findings of this study found that most respondents stated that the use of technology by lecturers had a significant positive impact on learning. The majority of students stated that technology has increased their understanding, engagement, and participation in the learning process.

The Accomplishment of Halal and Takaful Principles of the Medical Benefit

2023-12-26T12:42:49+07:00

The obligation for joining the Medical Benefit could bring up a burden for some citizens because they must pay regular fee for the membership. Therefore, the research aimed to review the Medical Benefit membership and its contract in accordance with Islamic Law, especially for non-subsidy participant and its social perspective. This research was categorized as legal research method by using legislative and qualitative approaches. The results shows that most non-subsidy participants are sometimes reluctant on the amount of the contribution compared to the obtained facilities. The medical benefit is actually identical to the principle of takaful contract such as assistance, mutual cooperation and wakalah (agency). Unless holding a tabarru 'account, the element of insurance still appears such as granting the entire fund at which rises the issue of charred funds. Besides, the grants had yet based on participants' awareness. In addition, its transactions create an element of usury related to the existence of fines and uncertainty because the object guaranteed is unpredictable. Therefore, it brings up the emergence of the maysir element related to the benefits of service. Those unlawful elements should be ommited in order to be fulfill its halal and shariah compliance. Besides, it recommended to create Islamic Contract of the Medical Benefit.

Design E-Module of English Speaking Material for Students at Nurul Huda Islamic Boarding School

2023-12-13T18:17:51+07:00

This development teaching material is in the form of an e-module (Electronic Module). This research uses the R&D (Research And Development) method, the researcher explains the design for making e-modules until the teaching material product is completed in all processes. Researchers tested the product by validating the e-module from 3 sides, namely: 3 material validators, 3 editing media validators and 3 tutors. This product was designed using 3 applications: the Canva website, Microsoft Word 2013 and a professional PDF flipbook. And this product was completed within 5 months, from February to June. And it has been tested on a small group consisting of several students at the central girls' dormitory of the Nurul Huda Sukaraja Islamic Boarding School. The research results show that this e-module is valid and suitable for use in learning to speak English, the percentage of validity results for media experts is 91% (very valid) and material experts is 82%. (very valid). And the tutor's practicality test percentage is 89% (very valid). In this case, it shows that students are interested and actively participate in using e-modules, with the questionnaire response results getting a score of 86% (very valid) which shows that students are interested and enthusiastic about e-modules. Positive student response to the e-module. This product can be an effective tool for improving students' speaking skills.

The Role of Parents in Prevention of Violence in Early Children

2023-12-11T16:45:13+07:00

The Role of Parents in Prevention of Violence in Early Childhood (Case Study in Peropa Village, South Kaledupa District. This study aims to determine the role of parents in preventing violence in early childhood with 5 parents as respondents. The method used is a descriptive qualitative approach with data collection techniques using observation, interviews and documentation. Based on the results of research on children, information was obtained that the role of parents in preventing violence in early childhood has been well played through everyday life. During this research, the researcher saw that 5 parents, there were still some parents who had not implemented their role according to the indicators, where the indicators were 1) modelling was the first example or model for children. 2) mentoring is the ability of parents to establish or build relationships and interactions with children. 3) organizing is the provision of rules given by parents in the family. 4) teaching is parents as teachers (instructors) for their children regarding the principles of life.

The Role of Lecturers in the Era of Industrial Revolution 5.0

2023-12-08T12:45:20+07:00

In the era of industrial revolution 5.0, education plays an important role in preparing individuals to deal with these changes. Education is geared towards developing skills and knowledge that are relevant to technological developments and enable wider access. In the era of industrial revolution 5.0 characterised by advances in digital technology, social transformation, and high connectivity, the role of lecturers faces new challenges that affect learning approaches and practices. This research explores the role of lecturers in the era of industrial revolution 5.0 using a qualitative descriptive approach. Some of the strategies and competencies that are important for lecturers in facing the era of industrial revolution 5.0 are: (1) mastery of technology; (2) project-based learning; (3) collaboration and communication skills; (4) digital literacy and ethics; (5) development of life skills; (6) increased professionalism; (7) classroom management skills; and (8) adaptability and flexibility. By developing these strategies and competencies, lecturers will be ready to face the challenges and utilise the opportunities that exist in the industrial revolution 5.0 era to create relevant, innovative, and meaningful learning experiences for students.

The Impact of Marketing Public Relations and Service Recovery to Gain Customer Loyalty

2023-12-04T21:20:54+07:00

The aim of this research is to analyze the influence of Marketing Public Relations and Service Recovery on Customer Loyalty of PT Nugraha Ekakurir Line (JNE) Medan. Data was collected through distributing questionnaires involving 400 JNE customers, and using quantitative research.. The sampling technique used in this research was nonprobability sampling with a purposive sampling method. Data collection used a questionnaire distributed electronically via Google Forms. The data was analyzed using SPSS 22. The research findings show that marketing public relations and service recovery partially and simultaneously have a positive and significant effect on customer loyalty at PT Nugraha Ekakurir Line (JNE) Medan. The results obtained provide a better understanding of the relationship marketing public relations and service recovery on customer loyalty.

Sustainable Agriculture in the Industrial Era 5.0

2023-11-30T07:29:17+07:00

Indonesia is an agricultural country whose primary income comes from the agricultural sector. Agricultural technology is the key to agricultural transformation, which marks changes in every era, including the Industrial 5.0 era. The industrial revolution has occurred continuously, including the agricultural revolution, which has led to advances in digital technology for sustainable agriculture. This writing aims to understand the sustainable agricultural revolution in the industrial era 5.0. In the 5.0 era, agriculture will incorporate technology to replace and complement continuous agricultural activities. Sustainable agriculture has the idea of meeting the needs of the present without jeopardizing the needs of future generations. This article was created based on the results of reviews from several journals that have been published. To encourage sustainable agricultural development, investing in technological innovations such as artificial intelligence (AI), the Internet of Things (IoT), big data, remote sensing, and cloud computing is necessary. This technology can increase crop production and save time to end hunger per the SDG goals. Agriculture 5.0 is a way of intelligent farming that implements sustainable farming systems where unmanned farming will become more common, which will be beneficial when labour is scarse.

Public Participation in Smart City Program to Achieve Social Resilience in Surakarta City

2023-12-04T21:40:10+07:00

Public participation in development planning must continue during the COVID-19 pandemic because the community is the critical actor who possesses the problems and needs of their region. The development approach that must continue during the pandemic is the bottom-up model, a framework that involves the community in a series of development planning processes. The principle of Smart City applied by the Surakarta City government through the Smart Society program aims that development planning can focus on the interests of the community, legal, participatory, dynamic, and synergistic even in the covid-19 pandemic. The study used descriptive research methods with qualitative analysis. The data were collected through interviews, observation, online focus group discussions, review of regulatory documents and literature studies. The interview involved sources from various elements including the Development and Planning Agency and the Communication and Informatics Department of Surakarta City, Government representatives, District Heads, Village Heads and community representatives. Based on the research results, public participation in Surakarta City planning has been carried out quite well by the increased community participation in Musrenbang. The social resilience of the government and the community has strengthened. The community could execute mixed meetings at the village, sub-district and local levels. The Smart Society program occurred has a critical role to increase public participation. Thus, part of society can give their aspiration in terms of development planning to achieve social resilience in Surakarta City.

Rewards Quality, and Employee Recognition on Professional Commitment in Improving Human Resource Performance

2023-12-21T19:02:58+07:00

This research focuses on improving employee performance through employee recognition and the quality of rewards, aiming to enhance professional commitment among human resources within the entire marketing staff at PT Nasmoco Siliwangi. The study adopts an explanatory research approach, employing an incidental sampling technique with 84 respondents. The analysis used to address the hypotheses is structural equation modeling using the Partial Least Square (PLS) approach. The research findings indicate that employee recognition and the quality of rewards have a significant positive impact on professional commitment. However, there is no significant influence of employee recognition on performance. Meanwhile, the rewards quality and professional commitment significantly contributes to performance improvement. Employee recognition indirectly affects employee performance through professional commitment. Therefore, to enhance employee performance, organizations must effectively increase professional commitment. Additionally, reward quality directly influences employee performance, so organizations should improve reward quality to enhance employee performance effectively.

Lay Out Analysis In Handling Dangerous Goods At Green Terminal Container Teluk Lamong Surabaya In 2023

2023-12-18T12:44:23+07:00

The objective of this paper is to analyze the layout of hazardous goods handling at the Green Terminal Container Teluk Lamong in Surabaya in the year 2023. The background of this research is the occurrence of accidents at container terminals in the international ports of Beirut and Tianjin. Additionally, the Logistics Performance Index for Indonesia in 2023 has dropped from ranking 42 to 64. In light of these events, the author and the team took the initiative to review the placement of hazardous goods that could affect safety at container terminals or ports, specifically focusing on the Green Terminal Container Teluk Lamong. The goal is to address deficiencies in operations and implement the National Regulation Ministerial Regulation number 16 of 2021 regarding the management of hazardous goods handling at ports and the International Maritime Dangerous Goods Code edition 41-22. The writing method used is descriptive-exploratory, utilizing data sources from the relevant container terminal or sea port and literature references. The collected data will be analyzed and processed using layout management methods. The results of this paper encourage stakeholders to adjust existing layouts when new and beneficial aspects are identified. The recommendations derived from this research can be implemented as a pilot project in container terminals and other ports across Indonesia. The conclusion of the study reveals that the layout still needs adjustments according to the separation table in the IMDG code, leading to significant changes in business processes in terms of time, resources, and environmental safety factors.

Analysis 4-Too (4T) Education on the Knowledge of Mothers from Families at Risk of Stunting in Preventing Stunting

2023-12-24T10:02:39+07:00

Stunting is a form of impaired growth and development of children due to chronic malnutrition which will persist in at-risk families. Ideally, stunting can be prevented as early as possible in the first 1000 days of birth, therefor preparation for pregnancy is an indicator that must be of primary concern, especially avoiding the 4-Too (4T) in pregnancy, namely too young during pregnancy, too old during pregnancy, too close a pregnancy distance, and frequency of childbirth. too often ≥3 times. This study aims to analyze the 4-Too Education (4T) on the knowledge of mothers from families at risk of stunting in preventing stunting. This research used an experimental method with a treatment group that received 4T Education. Respondents in this research were mothers from families at risk of stunting who had toddlers aged 0-60 months in Ekang Anculai Village, Bintan Regency. The design of this research was pre-experimental with a one group pre test-post test design and involved 10 respondents. The results of the analysis showed a significant increase in maternal knowledge after receiving 4-Too (4T) Education (p<0.05). This education is effective in increasing mothers' understanding of the crucial factors that contribute to stunting in toddlers related to 4-Too. These findings provide strong support for the role of education as a stunting prevention strategy and are the basis for establishing good behavior that supports optimal growth and development of toddlers.

The Association between Dietary Patterns and Type 2 Diabetes Mellitus among Indonesian Urban Workers

2023-12-26T08:41:39+07:00

The prevalence of type 2 diabetes mellitus (T2DM) has become a major global health concern, including in Indonesia. Urbanization and lifestyle changes, such as dietary patterns, contribute to its rise. This study analyzed the association between dietary patterns and T2DM risk among Indonesian urban workers. Major dietary patterns were derived using principal component analysis from a 17-item food frequency completed by urban workers in the Indonesia Family Life Survey (IFLS) wave 5. The association between these dietary patterns and the risk of T2DM was assessed using logistic regression analysis, adjusting for potential confounding variables. A total of 8545 urban workers were included in the study. Four major dietary patterns were identified: Western, prudent, modern, and traditional. After adjusting for age, sex, nutritional status, physical activity, and smoking status, it was found that individuals with the highest Western dietary pattern had higher odds (OR 2.483, 95% CI 1.636 – 3.767) of T2DM than those in the lowest quartile. The prudent dietary pattern revealed lower odds (OR 0.203, 95% CI 0.130 – 0.317) for T2DM among those in the highest quartile compared with the lowest quartile. This study highlights the association between specific dietary patterns and the risk of developing T2DM among Indonesian urban workers.

Sanitation Education Towards Families at Risk of Stunting

2024-01-04T09:01:38+07:00

Stunting is a condition where the body is very short, seen from the standard WHO-MGRS (Multicentre Growth Reference Study) standards, where the impact can cause disruption of brain development, intelligence, physical growth disorders, metabolic disorders in the body, as well as a decrease in the body's immunity so that it is susceptible to complications in the future. One of the factors that causes stunting is the lack of adequate sanitation in households. This study aims to analyze the knowledge of families at risk of stunting about sanitation as a factor causing stunting. The method used in this research was a pre-experimental one group pretest posttest design with the respondent being a mother from a family at risk of stunting carried out in Ekang Anculai Village, Bintan Regency. The research results showed that there was an increase in respondents' knowledge after sanitation education (p= 0.000 <0.05). The use of sanitation has a significant influence on the incidence of stunting in toddlers related to clean water facilities, family latrines, liquid and solid waste management facilities causing suboptimal child growth. Mothers' knowledge about appropriate sanitation can be increased through the education provided in this research so that it can change the behavior of making good household sanitation. This education can be an effort to improve the level of public health to prevent stunting in the future.

Development of Health Education E-Booklets Media for Women of Childbearing Age

2024-01-04T12:09:19+07:00

Screening to detect changes in cervical cancer cells which can be a sign of cervical cancer or pre-cancerous lesions is an important examination to be carried out by women of childbearing age. The high rate of cervical cancer in Indonesia in particular requires massive prevention efforts including (Visual Acetate Inspection) IVA Test. The coverage of early detection of cervical cancer using the IVA Test method in the Riau Islands in 2019 among women aged 30 - 50 years was only 5.4% who underwent IVA examination and as many as 0.6% were suspected of cancer. Early detection of cervical cancer using the IVA test by Women US is still low and the lack of interest of women of childbearing age in carrying out examinations is one of the obstacles. Efforts made to increase the interest of Women of Childbearing Age by increasing women of childbearing age knowledge and information regarding the importance of the IVA test are by providing health education using e-booklet media which allows quick access from electronic devices without requiring significant physical space. The aim of this study is to determine changes in attitudes of women of childbearing age towards the IVA test, this research was carried out by collecting women of childbearing age at one time to be given counseling regarding the IVA test using E-Booklet media, then women of childbearing age will fill out a questionnaire containing information related to the IVA Test and cervical cancer. Quantitative research data was analyzed using data analysis techniques using SPPS to see the significance of the increase in women of childbearing age attitudes regarding the IVA test. The findings show that the attitudes of women of childbearing age through the module-based E-Module as an outreach medium increased with a Positive attitude value of 83.85% of the average percentage of attitudes of women of childbearing age given the E-Booklet. The respondent's attitude is the reason for his or her failure to carry out the IVAl examination, because this attitude can influence the tendency to carry out the IVAl examination. If the respondent's body has a negative attitude towards the IVAl examination, this hallmark will also be an obstacle for the respondent to carry out an examination for early detection of cervical cancer using the (IVA) method.

Independent Oil Palm Smallholder Income Based Typology of Land in Jambi, Indonesia

2024-01-03T18:04:10+07:00

Oil palm is the main commodity that plays a very important role in economic development in some rural areas of Jambi Province. The main objective of the study was to compare the income of independent oil palm smallholders by type of land in Jambi Province. The secondary data was applied to 1,587 selected independent oil palm farmers from the results of the 2014 Estate Cultivation Household Survey by Statistics Indonesia. The analytical tool used in this study was farming income and comparative analysis. The result provided empirical evidence that there was a difference in income between farmers who cultivated oil palm on mineral land and those who cultivated on peat land. The income of independent farmers on mineral land was greater than those on peat land. The analysis of a Revenue Cost ratio showed that the value of R/C ratio was greater than one for two of them, but no difference between them. The results may provide support for the development policy of oil palm smallholders according to land suitability.

The Influence of the Marketing Mix On the Purchase Decision of Ornamental Plants in the Mulyaharja Ornamental Plant Market South Bogor District Bogor City

2024-01-04T06:11:31+07:00

Mulyaharja is a location for ornamental plant cultivation because it is the center for selling ornamental plants in the city of Bogor. The types of ornamental plants that are mostly marketed at the Mulyaharja ornamental plant market are ornamental leaf plants. Competition in the ornamental plant business, business actors in the Mulyaharja ornamental plant market need marketing strategies that can maintain and increase the market share of ornamental plant products. One strategy is the marketing mix. This research was conducted at the Mulyaharja ornamental plant market with 39 consumer respondents. The objectives of this research are (1) to find out how the marketing mix influences ornamental plant purchasing decisions; and (2) Knowing which marketing mix variables have the greatest influence on the decision to purchase ornamental plants at the Mulyaharja ornamental plant market. There are 4 independent variables tested which relate to the marketing mix in the Mulyaharja ornamental plant market, namely product (X1), price (X2), place (X3) and promotion (X4) as well as 1 dependent variable, namely purchasing decisions (Y). The results of multiple linear regression show that product variables have a significant influence on purchasing decisions at a real level of 5% with a coefficient value of 0.641. Every time the product variable increases 1 time, purchasing decisions will increase by 0.641 times. The place variable significantly influences purchasing decisions at a real level of 15%. The results of the partial test (t test) show that the variable that has a partially significant effect on purchasing decisions at a real level of 5% or 0.05 is the product variable. The results of the simultaneous test (F test) show that all independent variables have a significant effect simultaneously on purchasing decisions at a real level of 5% or 0.05 with an R2 contribution value of 56%.

Analysis of Special English Learning Needs (English for Specific Purpose) for Health Students

2024-01-30T19:06:55+07:00

This study aims to analyze the ESP English learning needs of hospital administration students. To find out these needs, a needs analysis is carried out to support the current learning process or future career. By collecting data using a questionnaire. The sample used was hospital administration students at the beginning of Awal Bros University class of 2023. The results of the research showed that the needs of hospital administration students for learning ESP English courses were very diverse so it could be concluded that they really needed English for their future careers. Therefore, it is recommended that ESP English teachers can accommodate students’ needs, as well as carry out needs analysis because ESP learning is always changing.

Buttonscarve : Brand Credibility and Self-Image Congruence Towards Purchase Behavior, With Brand Knowledge as A Moderating Factor

2024-01-03T13:47:44+07:00

The aim of this research is to examine the impact of brand credibility and self-image congruence on purchase behavior, with brand knowledge serving as a potential moderator. The research problem centers on understanding how brand credibility and self-image congruence jointly influence purchase behavior, considering the varied perspectives in the background literature. The research adopts an explanatory approach, seeking to provide comprehensive explanations. Data collection involves the use of a questionnaire with a mix of open-ended and closed-ended questions. Responses are measured using the Likert scale, ranging from 1 to 5. The study focuses on the entire population of Buttonscarves consumers in the city of Semarang, with a sample of 100 respondents selected through accidental sampling, randomly encountering members of the population at the research site. The analysis employs the Partial Least Square (PLS) approach within the framework of structural equation modeling to address the research hypotheses. The results suggest that purchase behavior is influenced by both self-image congruence and brand credibility, with brand knowledge not acting as a moderating factor in this relationship. Higher levels of self-image congruence contribute to increased purchase behavior, emphasizing the significance of aligning the product with consumers' self-concepts. The study underscores the role of comfort during the shopping experience in motivating extended and repeat shopping. Marketers are advised to cater to customer needs by offering products and services that resonate with consumers' self-images.